Why do You Need Search Engine Marketing?

Because when people need a product or service they use search engines to find companies that offer those products and services. If they don't find you, you won't get the call. We design (SEM) search engine marketing campaigns in Google AdWords and Microsoft AdCenter that promote your business products and services so you get that call.

Recent surveys by the PEW research center finds the preferred method for finding information on a topic is using search engines.

In a May 2010 survey by the PEW research center on usage percentages by American Adults:

• 87% use a search engine to find information.
• 78% look for information online about a product  they are thinking of buying.
• 72%  buy a product

For the full report on adult usage see:

http://www.pewinternet.org/Trend-Data/Online-Activites-Total.aspx

For the full report on Generational differences in online activities  see:

http://pewinternet.org/Infographics/Generational-differences-in-online-activities.aspx

Nielsen NetRatings Search Engine Ratings

The chart below shows the percentage of online searches done by US home and work web surfers in February 2010 that were performed at a particular search engine. Internal site searches, such as those to find material within a particular web site, are not counted in these totals. Searches represent the total number of queries conducted at the provider. Example: An estimated 6.0 billion search queries were conducted at Google Search, representing 65.2 percent of the 9,174,408 queries conducted conducted by the top 10 providers during the February 2010 time period.